In 2021, Dropbox acquired DocSend, after which the company became known as Dropbox DocSend. You can always update your marketing site over time, change the messaging, and you can change who you position it for.Docsend data room, a product by Dropbox, is software for secure file sharing, version control, document analytics, and eliminating email attachment issues.
"You don't want to over-specialize what you're building for a small vertical. "When you're deciding what market to go after first, if you're in the seat as a founder or just running the marketing function for an earlier stage company, just getting from zero to one is really critical." -Russ Heddleston, CEO, DocSend "We were a little backwards in the sense that we launched a product first and saw where it stuck, and then decided from a marketing perspective to double down on those areas." -Russ Heddleston, CEO, DocSend "When you're starting a company, I've always had the philosophy that it doesn't need to be optimal, it just needs to be good enough." -Russ Heddleston, CEO, DocSend "We built a partnership model where we'll give DocSend for 90% off to startups in incubators or through VCs." -Russ Heddleston, CEO, DocSend You just need to go on their website and figure out how you would integrate and use Airtable in your day to day work life." -Russ Heddleston, CEO, DocSend What is that category? It doesn't matter. So, we changed up all of our marketing to speak to a bunch of different use cases." -Russ Heddleston, CEO, DocSend "I interviewed 100s of our customers and came to the conclusion that the product is just generally useful. It's not built for the end user, it's built for the economic buyer." -Russ Heddleston, CEO, DocSend "If you're buying Workday on behalf of your 10,000 employees, the individual employees aren't making the decision around that software. Whether or not you need to do that depends on if you're going to enterprise or you're building for the end user." -Russ Heddleston, CEO, DocSend "To some degree, DocSend still hasn't coined the term for the category we're in.
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